Category Archives Search Engine Optimization
Pandas and Penguins
In the Search Engine Optimization world, this year has seen some dramatic changes. Just like last year, the year before, and the year before that. The almighty Google has made some pretty substantial changes to their search algorithm, known as Panda and Penguin updates. But this is nothing new. They are always making ...
Read moreHow to Sell Without Being a Salesman
Early in my career I thought that I would never be in sales. I thought I didn’t have the right personality for the job because I’m a total introvert. Years ago, I worked for a small software company. I was the most knowledgeable about how the software worked, so management gave me the task of [...]
Read moreHelp With Google Analytics
Many of our clients ask me for help with Google Analytics. They hear that they should be using it, but when they try, they are overwhelmed by information overload. They don’t know where to begin. Although Google Analytics can provide some very seriously detailed information that only a geek like me would understand, ...
Read moreNo Summer Vacation for Online Marketing
I can’t believe it’s August already. This year is really flying! Here in Southwest Florida, aside from being hot and humid, it’s also a slow time for many businesses. If you’re a seasonal business that depends on the flood of snow birds that our local economy thrives on each winter, then what should you be ...
Read moreLocal Search Marketing on YouTube
I had a discussion with some friends about how to market their businesses on YouTube, and it prompted me to write a post about it. YouTube can be an extremely effective local search marketing tool, and many people have heard they should be using it to market their business. But most people that I know [...]
Read moreGoogle Search Engine Results Explained
When speaking with our clients about search engine optimization and local search optimization, we often have to explain the various parts of the Google search engine results page so that they understand what part of the page we are targeting and why. So I thought I would put it in a blog post so that [...]
Read moreThis Pretty Much Sums it Up
Just in case you were still not sure about what we do here, watch this video….
Read moreGoogle Announces App Gallery for Analytics
Google has announced an app gallery for their Analytics tool which should bring about some interesting developments. There are already 32 apps in the gallery but I would expect many more to come. What does this mean? It means that people will develop apps that help us better understand what’s happening on our ...
Read moreGoogle Using Site Speed in Web Search Ranking
Last week, Google confirmed that they are considering a sites load time in their search rankings.
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