One of the first things we train our clients on in WordPress is the difference between posts and pages. Although you create them in much the same way, they have very fundamental differences. Posts WordPress was originally created as a blogging platform. That is what posts are generally used for. They are displayed on the blog in reverse chronological order, so that the latest post is displayed … [Read more...]
WordPress Permalinks
A common question we get from WordPress users is about permalinks. What are they? What should they be set to? Although WordPress permalinks are a very simple thing to setup, they can make a huge difference in how well your site ranks in the search engines.What are Permalinks?WordPress permalinks are the permanent URLs of your blog posts and pages of your site. WordPress is a database … [Read more...]
Is Your Website Ready For Mobile?
With the rise of mobile devices, it won’t be long before the majority of internet searches will be done from mobile devices. So this means more of the traffic to your website is going to be from mobile devices, such as smartphones and tablets. That means it’s important to have a site that functions well on these devices.There are three main approaches to mobile website design. Which approach … [Read more...]
3 Ways to Increase Your Conversion Rate
You might think that when we build these amazing websites for our clients, that our primary goal is to create something beautiful. That’s not the case. That is our secondary goal. The primary goal is conversion. By conversion, we mean turning as many visitors to the site into buyers.There are many factors that affect conversion rate. You might be surprised at how even the most minor details … [Read more...]
Your Browser is Old, Slow, and Will Probably Give You a Virus
Today’s post is about a very emotional subject to me. There is something that a majority of people do, and probably don’t think anything of it, but makes my life really difficult and frustrates me to no end. It’s very possible that you do this and don’t even realize that there is a better alternative. You probably don’t even realize you need a better alternative. And I’m certain that if you do … [Read more...]
Why We Love WordPress for Our Website Designs
Around 90% of the designs in our web design portfolio are built on Wordpress. Why? Because we absolutely love Wordpress! For most of our customers, it is the best content management system available. Here are some of the reasons why we feel this way:It’s not just for blogging anymore Yes it’s true, that Wordpress was created for blogging. However, it has developed into much more than that. … [Read more...]
Call To Action: The Most Important Object on Your Website
Why does your website need a call to action? You need to make sure that your readers know what to do once they’ve viewed all of your information. Otherwise it may be unclear to them what action they should take.A call to action will focus your site, give you a way to measure your success and give direction to your users.A call to action usually involves something along the lines … [Read more...]
Above the Fold: To Scroll or Not to Scroll
This is often because someone told them that users don’t know to scroll down on a web page and that content “below the fold” will never be seen. So we wanted to clear up the confusion on this subject.First, what does “above the fold” mean? It’s a term that originated in newspaper advertising. Newspapers are folded in half, so the prime real estate on the paper, which is reserved for top … [Read more...]
This Pretty Much Sums it Up
Just in case you were still not sure about what we do here, watch this video.... … [Read more...]
Web Design – More Than Just Good Looks
Before having your website designed or re-designed, it’s helpful to have a basic understanding of good design practices. Everyone wants a website that looks good, but looks aren’t everything. You need a website that conveys your message clearly and makes it easy for your customers to buy from you.These are probably the three most important aspects of web design that may mean the difference … [Read more...]