When it comes to the service industry, marketing is everything.
Businesses know that online marketing isn’t just an option. It’s mandatory.
However, promoting a business online can be challenging.
There’s also not a one-size-fits-all formula for success.
That’s why different marketing strategies are needed for different fields.
For Painting Contractors and Service Businesses, these are the more effective strategies.
Here are online marketing strategies for painting contractors & service businesses:
Local Search Engine Optimization
People used to rely Yellow Pages when they needed to locate service businesses.
Now, traditional directories have been replaced by social media networks. This is why using local SEO is essential.
Your business should have a professionally constructed website that is search engine friendly.
The components of the site will help potential customers find your name.
Use a professional service to help you build the site and ensure that it’s an SEO friendly website by all means.
This is an absolutely essential step in your marketing plan.
Create a Social Media Presence
Once you have a website, you also need to branch out and create a profile on multiple social media sites.
Facebook is one of the most commonly used sites and it’s easy for businesses to create a page.
You can also choose other sites such as Google Plus or Instagram to reach more potential customers.
Promote Positive Customer Reviews
When your customers like the experience with your home services business, for instance, they’re going to leave you a positive review.
If you don’t take advantage of this in your marketing plan, then you’re leaving money on the table.
Promote your positive reviews through your website, your social media page, any marketing emails or online advertisements.
A good review can go a long way to attract a new business.
If your customers don’t often leave reviews, it may even be worth providing special offers for those that leave reviews online. But, not as an enticement.
Create Content with a Local Focus
Your company’s website will need to be regularly updated in order to stay relevant.
A great way to keep up with the site is to have a blog section that’s focused on your local area.
Locally focused content will increase your visibility in local search results.
For example, a HVAC business could have a blog post that focused on heating needs in your area of the country.
Create content that is useful and relevant to your local area for the best results.
List Your Business in Online Directories
Although most people aren’t using the paper Yellow Pages anymore, there are online local directories that you can use to reach customers.
Online directories like Yelp have categories so you can put your contracting business in the right area.
This marketing strategy is essential if you wish to rank well in Google.
Try Using AdWords
AdWords has a geo-targeting feature that allow businesses to only target certain areas.
This means that only prospective customers within a certain radius will see your advertisements in the ads that show up on their pages.
For a local company with only one location, you can run ads in areas you service, but don’t rank well in organically.
You can also choose to combine geo-targeting with ad scheduling.
This means that businesses can decide a particular time of day when their advertisements are displayed to Google users.
This may be a good option if you want to reach customers during normal business hours.
Use Facebook’s Targeted Ads Similar to AdWords
Facebook also has a feature where businesses can create targeted advertisements to reach any particular demographic.
Businesses may have an idea of their market based on age, location, income or other categories. Use these parameters to target potential customers and avoid wasting time on the broader market.
You can also install a Facebook Pixel on your site, and use it to run ads targeting people who have visited your site before. This is a great way to get them to come back if they didn’t hire you right away.
Bring in Professionals
For companies that don’t have the time or desire to use these strategies, it’s best to hire a company that specializes in service business marketing.
When it comes to online marketing, a successful strategy contains a variety of components.
While some of these are essential, companies can start with the basics and then add to their strategy over time.
Use these tips to create a strong online presence and reach potential customers. These service business strategies will provide a strong marketing foundation.