Just because you built a Facebook page for your business doesn’t mean fans will find you. You have to promote it. There are many ways to do it, but here are a few very easy ways that maybe you haven’t thought of.
Put a Button or Widget on Your Website
If you have traffic to your site, make it easy for your visitors to find you on Facebook by putting a big button that says Find Us On Facebook directly on your website. You can also use one of the many Facebook Social Plugins that Facebook provides. You just build widget on Facebook and they give you the code to embed it on your site.
Email Your Newsletter Subscribers
If you already have an email newsletter, then you have an audience of people that would probably love to become a fan of your page. Just make it easy for them by sending them an email with a link to your page.
Add a Link to Your Email Signature
In your email signature block, you can include links to your facebook page. You can even include a button that attracts attention. If you are using a web based email like Gmail, then check out Wisestamp, which will make it easy for you to create a signature. If you use Outlook or a local email client, you will have to do it manually.
Ask Your Walk-In Customers
If you have a retail store, then you could put a small business card size flyer in your customer’s shopping bag at checkout asking them to find you on Facebook. If you can customize your receipts, have it print out on the receipt.
Put a Display Up in Your Store or Business
Put up a big display at the checkout counter or receptionist desk at your business.
Incentivize It
Let people know that you run special offers and coupons on your Facebook page to encourage them to become fans.
Add a Link on Your Personal Profile
If you have a personal Facebook profile, add a link to your business page in the Bio that gets displayed on the left side.
Use the Share Button
Occasionally go to your business page and click the Share button at the bottom left so it will be posted on your wall. You can also do this for posts that you make on your business page wall.
Run Facebook Ads
When you are on your Facebook page, there is a link on the left that says Promote With an Ad. Facebook has a very easy ad interface that allows you to target users by gender, age, location, and interests. It even tells you approximately how many users your ad will reach. It’s a very cost effective advertising platform that allows you to choose your own budget.
Let’s hear from you. What have you done to increase your fan base on Facebook?