Content marketing has gotten bigger than ever, but not every business is reaping the benefits. When looking at their targeted marketing metrics, many are finding that their content marketing efforts fail to make the needle move.According to a recent survey, 89% of B2C companies and 93% of B2B companies say that in 2017 their content marketing campaigns performed better or the same as in 2016. … [Read more...]
How to Sell Without Being a Salesman
Early in my career I thought that I would never be in sales. I thought I didn’t have the right personality for the job because I’m a total introvert.Years ago, I worked for a small software company. I was the most knowledgeable about how the software worked, so management gave me the task of demoing the software to prospective customers. I would give a quick demo and answer their questions … [Read more...]