A lot of businesses lately have reported issues with their reviews on Google+ Local disappearing. This is because Google has again changed the algorithms to try to catch review spam. Unfortunately, some legitimate reviews are going to be caught in this filter. How can you prevent this from happening to you?First, make sure you’re not getting fake reviews. It’s really tempting to take the easy … [Read more...]
No Summer Vacation for Online Marketing
I can’t believe it’s August already. This year is really flying!Here in Southwest Florida, aside from being hot and humid, it’s also a slow time for many businesses. If you’re a seasonal business that depends on the flood of snow birds that our local economy thrives on each winter, then what should you be doing with your online marketing at this time of year? Should you reduce your advertising … [Read more...]
Local Search Marketing on YouTube
I had a discussion with some friends about how to market their businesses on YouTube, and it prompted me to write a post about it. YouTube can be an extremely effective local search marketing tool, and many people have heard they should be using it to market their business. But most people that I know aren’t doing it. I think there are a few reasons for this.A big reason many businesses don’t … [Read more...]
Pinterest for Online Local Business Marketing
Internet marketers everywhere are all talking about Pinterest these days. For those that don’t know about Pinterest, it’s a social networking site where you “pin” images and videos on web pages and they are saved to virtual pin boards that others can see and comment and re-pin themselves.Although Pinterest has been a huge hit among women sharing recipes and craft ideas, it has developed into a … [Read more...]
Top 10 Local Search Ranking Factors
David Mihm, who is an industry leader in the Local Search Marketing field has recently released this year’s Local Search Ranking Factors, Vol. 5. This is a survey of the world’s top Local Search Marketing experts, where the top ranking factors of Google Places, now Google+ Local, are ranked in order of importance. This is a fantastic piece of information which helps the rest of us Local Search … [Read more...]