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Above the Fold: To Scroll or Not to Scroll

February 17, 2012 by Mike Williams

This is often because someone told them that users don’t know to scroll down on a web page and that content “below the fold” will never be seen. So we wanted to clear up the confusion on this subject. First, what does “above the fold” mean? It’s a term that originated in newspaper advertising. Newspapers are folded in half, so the prime real estate on the paper, which is reserved for top … [Read more...]

Filed Under: Website Design Tagged With: above the fold, below the fold, scrolling, usability

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