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Pandas and Penguins

October 6, 2012 by Mike Williams

In the Search Engine Optimization world, this year has seen some dramatic changes. Just like last year, the year before, and the year before that. The almighty Google has made some pretty substantial changes to their search algorithm, known as Panda and Penguin updates. But this is nothing new. They are always making changes in order to make their search results more relevant and keep the spam … [Read more...]

Filed Under: Search Engine Optimization Tagged With: google, Panda Update, Penguin Update, Search Engine Optimization, seo

Help With Google Analytics

August 25, 2012 by Mike Williams

Many of our clients ask me for help with Google Analytics. They hear that they should be using it, but when they try, they are overwhelmed by information overload. They don’t know where to begin. Although Google Analytics can provide some very seriously detailed information that only a geek like me would understand, it can also be very easy to find just enough information to get a snapshot of how … [Read more...]

Filed Under: Search Engine Optimization Tagged With: google analytics, Google Analytics Help, Search Engine Optimization, seo

No Summer Vacation for Online Marketing

August 11, 2012 by Mike Williams

I can’t believe it’s August already. This year is really flying! Here in Southwest Florida, aside from being hot and humid, it’s also a slow time for many businesses. If you’re a seasonal business that depends on the flood of snow birds that our local economy thrives on each winter, then what should you be doing with your online marketing at this time of year? Should you reduce your advertising … [Read more...]

Filed Under: Local Search, Search Engine Optimization Tagged With: local search marketing, local search optimization, online marketing, Search Engine Optimization, seo

Local Search Marketing on YouTube

July 28, 2012 by Mike Williams

I had a discussion with some friends about how to market their businesses on YouTube, and it prompted me to write a post about it. YouTube can be an extremely effective local search marketing tool, and many people have heard they should be using it to market their business. But most people that I know aren’t doing it. I think there are a few reasons for this. A big reason many businesses don’t … [Read more...]

Filed Under: Local Search, Search Engine Optimization, Social Media Tagged With: Local Search, local search marketing, local search optimization, Search Engine Optimization, Social Media, social media marketing, youtube

Google Search Engine Results Explained

April 27, 2012 by Mike Williams

Google search engine results top

When speaking with our clients about search engine optimization and local search optimization, we often have to explain the various parts of the Google search engine results page so that they understand what part of the page we are targeting and why. So I thought I would put it in a blog post so that others can benefit from this as well. I’ve taken a screenshot of a typical Google search engine … [Read more...]

Filed Under: Local Search, Search Engine Optimization Tagged With: google, Google search engine results page, local search optimization, Search Engine Optimization, seo, SERPS

Google Announces App Gallery for Analytics

May 5, 2010 by Mike Williams

Google Analytics

Google has announced an app gallery for their Analytics tool which should bring about some interesting developments. There are already 32 apps in the gallery but I would expect many more to come. What does this mean? It means that people will develop apps that help us better understand what's happening on our websites and what our visitors are doing. It will help us find keyword opportunities, … [Read more...]

Filed Under: Search Engine Optimization Tagged With: google, google analytics, keyword research, Search Engine Optimization, seo

Google vs Yellow Pages

April 17, 2010 by Mike Williams

It's funny to me that in the last few years I've seen an increase in the number of phone books I get on my door step, even though Google and other local search engines are making them obsolete. Now more than ever, it's vital that your business is listed in Google Maps because that's where everyone goes to find local businesses. This video says it all. … [Read more...]

Filed Under: Local Search Tagged With: google maps, Local Search, Search Engine Optimization, seo, yellow pages

Google Using Site Speed in Web Search Ranking

April 16, 2010 by Mike Williams

Last week, Google confirmed that they are considering a sites load time in their search rankings. This is because Google is obsessed with giving its users the best, most relevant content when they are searching online. Considering site speed will make sure they are getting higher quality websites in their results. What does this mean for website owners? Web users tend to have ADD when they … [Read more...]

Filed Under: Search Engine Optimization Tagged With: google, Search Engine Optimization, search rankings, seo, site speed

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