As competing for user attention with content and social media marketing gets more challenging, keeping up with the latest trends is essential for achieving ROI on your campaigns.According to a recent survey of 344 social media managers, almost 80% of businesses use social media to post original content. Yet, just a little over half (52%) say that they achieve revenue growth through their … [Read more...]
Local Search Marketing on YouTube
I had a discussion with some friends about how to market their businesses on YouTube, and it prompted me to write a post about it. YouTube can be an extremely effective local search marketing tool, and many people have heard they should be using it to market their business. But most people that I know aren’t doing it. I think there are a few reasons for this.A big reason many businesses don’t … [Read more...]
Pinterest for Online Local Business Marketing
Internet marketers everywhere are all talking about Pinterest these days. For those that don’t know about Pinterest, it’s a social networking site where you “pin” images and videos on web pages and they are saved to virtual pin boards that others can see and comment and re-pin themselves.Although Pinterest has been a huge hit among women sharing recipes and craft ideas, it has developed into a … [Read more...]
Official Facebook WordPress Plugin
Facebook has finally come out with an “Official” plugin for the popular blogging and content management system, WordPress. Is this something to get excited about? Is it a must have for your WordPress site or blog? That depends.There are a few really nice features about this plugin, but many of the features have already been done by other third-party plugins, which most people are already … [Read more...]
How to Use Facebook for Local Search Marketing
Facebook is easily considered to be the number one target for social media marketing for businesses of all sizes. But how do you really target a local audience using Facebook? Here are a few ideas. Optimize Your Facebook Page If you haven’t yet created your business page, you can create one here. Just be sure to set it up as a local business. If you already have a business page, check to make … [Read more...]
How to Create a Facebook Page Vanity URL
You’ve got a Facebook business page setup and you’re rockin the social media marketing now. However, you see other businesses with a url like facebook.com/businessname, but your Facebook url is more like facebook.com/page/yourbusiness/435256256. Why is it a good idea to have a Facebook “vanity url?” 2 reasons. First, it looks more professional. Second, it’s a whole lot easier to share your … [Read more...]
Beginners Guide to Marketing on LinkedIn
LinkedIn is the largest professional social network on the internet and can provide valuable opportunities for your business. If you’re not using LinkedIn to it’s full potential, you could be losing out on potential business. This post is meant to give you a beginning guide to getting started with marketing on LinkedIn. Complete Your Profile Having a 100% completed profile is very important in … [Read more...]
9 Easy Ways to Get More Fans for your Facebook Page
Just because you built a Facebook page for your business doesn't mean fans will find you. You have to promote it. There are many ways to do it, but here are a few very easy ways that maybe you haven't thought of.Put a Button or Widget on Your WebsiteIf you have traffic to your site, make it easy for your visitors to find you on Facebook by putting a big button that says Find Us On Facebook … [Read more...]
Social Media Revolution 2
Do you think a website is all you need to be successful online? Do you think social media is just a fad? Do you think you can still ignore it? Watch this video and let us know if you still think that way. Feel free to leave a comment below. … [Read more...]