You might think that when we build these amazing websites for our clients, that our primary goal is to create something beautiful. That’s not the case. That is our secondary goal. The primary goal is conversion. By conversion, we mean turning as many visitors to the site into buyers.There are many factors that affect conversion rate. You might be surprised at how even the most minor details … [Read more...]
Call To Action: The Most Important Object on Your Website
Why does your website need a call to action? You need to make sure that your readers know what to do once they’ve viewed all of your information. Otherwise it may be unclear to them what action they should take.A call to action will focus your site, give you a way to measure your success and give direction to your users.A call to action usually involves something along the lines … [Read more...]
Web Design – More Than Just Good Looks
Before having your website designed or re-designed, it’s helpful to have a basic understanding of good design practices. Everyone wants a website that looks good, but looks aren’t everything. You need a website that conveys your message clearly and makes it easy for your customers to buy from you.These are probably the three most important aspects of web design that may mean the difference … [Read more...]