Blog writing can be an incredibly effective digital marketing strategy when the creator pays close attention to all the markers of quality. These markers include both technical and artistic elements as well as the context your blog plays within your overall marketing funnel.Ignoring any part of this equation will leave you with a less-than-satisfactory result. Your audience will either … [Read more...]
Social Media And Content Marketing Trends You Want to be Using
As competing for user attention with content and social media marketing gets more challenging, keeping up with the latest trends is essential for achieving ROI on your campaigns.According to a recent survey of 344 social media managers, almost 80% of businesses use social media to post original content. Yet, just a little over half (52%) say that they achieve revenue growth through their … [Read more...]
Is Your Content Not Performing? Here’s 5 Things That Could Be the Problem
Content marketing has gotten bigger than ever, but not every business is reaping the benefits. When looking at their targeted marketing metrics, many are finding that their content marketing efforts fail to make the needle move.According to a recent survey, 89% of B2C companies and 93% of B2B companies say that in 2017 their content marketing campaigns performed better or the same as in 2016. … [Read more...]
The Blogging Guide Every Start-Up Needs
Why start a business blog? What elements does your blog need to be effective? How can you capitalize most effectively on the marketing opportunities a blog creates?We’ll answer all of these questions in our relatively brief but comprehensive content marketing and business blogging guide for start-ups below. You’ll learn some of the most important markers of quality for an effective blog, how … [Read more...]
Pay Attention to These Small Business Mobile Marketing Trends in 2018
Small business owners have to account for mobile devices within their marketing strategy in 2018. Otherwise, their competition is going to quickly leave them in the dust.With every passing year, we rely increasingly upon our mobile devices to keep us connected. In 2014, mobile web traffic surpassed desktop traffic. Now, we spend an average of 5 hours a day using our mobile devices!For … [Read more...]
HAVE A BUSINESS IDEA? DON’T START IT UNTIL YOU’VE ANSWERED THESE TWELVE CRITICAL QUESTIONS!
This is an article Mike Cooch wrote for Entrepreneur.com. I’m just like most other entrepreneurs I know – I have at least three new business ideas before I get out of bed in the morning. And the ideas just keep coming throughout the day. Thankfully, after years of trial and error as an entrepreneur, I’ve learned to evaluate my new ideas carefully to determine if they are actually an opportunity, … [Read more...]
Alternative Sites to Get Online Reviews
Many of our clients lately have expressed frustration about getting reviews for their business on Google+ Local. It’s hard enough to get customers to do it, but then when they do, many times they don’t get past Google’s review filters.Google has become extremely picky about what reviews they publish in recent months in an attempt to crack down on fake reviews. This is completely … [Read more...]
Effective Ideas for QR Code Marketing
I see a lot of businesses using QR codes these days. In most cases, the QR code, when scanned, takes the visitor to the company’s website. In some cases, this is ok, but more often than not, it’s an ineffective way to take advantage of QR code technology.If someone scans that QR code and goes to a website that just has information about your business, it will be a one and done transaction. You … [Read more...]
How to Remove Negative Reviews
You’ve worked incredibly hard to build your business. You’ve invested years of time, blood, sweat, and tears to make your business a success. You’ve built a client base of raving fans who love doing business with you. You’ve begun to see the fruits of your labor. Then it happens.You get a bad review online. It’s out there for everyone to see and it’s hurting your reputation. How could this … [Read more...]
What is the Difference Between WordPress Posts and Pages?
One of the first things we train our clients on in WordPress is the difference between posts and pages. Although you create them in much the same way, they have very fundamental differences. Posts WordPress was originally created as a blogging platform. That is what posts are generally used for. They are displayed on the blog in reverse chronological order, so that the latest post is displayed … [Read more...]
