Small business owners have to account for mobile devices within their marketing strategy in 2018. Otherwise, their competition is going to quickly leave them in the dust.With every passing year, we rely increasingly upon our mobile devices to keep us connected. In 2014, mobile web traffic surpassed desktop traffic. Now, we spend an average of 5 hours a day using our mobile devices!For … [Read more...]
HAVE A BUSINESS IDEA? DON’T START IT UNTIL YOU’VE ANSWERED THESE TWELVE CRITICAL QUESTIONS!
This is an article Mike Cooch wrote for Entrepreneur.com. I’m just like most other entrepreneurs I know – I have at least three new business ideas before I get out of bed in the morning. And the ideas just keep coming throughout the day. Thankfully, after years of trial and error as an entrepreneur, I’ve learned to evaluate my new ideas carefully to determine if they are actually an opportunity, … [Read more...]
Alternative Sites to Get Online Reviews
Many of our clients lately have expressed frustration about getting reviews for their business on Google+ Local. It’s hard enough to get customers to do it, but then when they do, many times they don’t get past Google’s review filters.Google has become extremely picky about what reviews they publish in recent months in an attempt to crack down on fake reviews. This is completely … [Read more...]
Effective Ideas for QR Code Marketing
I see a lot of businesses using QR codes these days. In most cases, the QR code, when scanned, takes the visitor to the company’s website. In some cases, this is ok, but more often than not, it’s an ineffective way to take advantage of QR code technology.If someone scans that QR code and goes to a website that just has information about your business, it will be a one and done transaction. You … [Read more...]
How to Remove Negative Reviews
You’ve worked incredibly hard to build your business. You’ve invested years of time, blood, sweat, and tears to make your business a success. You’ve built a client base of raving fans who love doing business with you. You’ve begun to see the fruits of your labor. Then it happens.You get a bad review online. It’s out there for everyone to see and it’s hurting your reputation. How could this … [Read more...]
What is the Difference Between WordPress Posts and Pages?
One of the first things we train our clients on in WordPress is the difference between posts and pages. Although you create them in much the same way, they have very fundamental differences. Posts WordPress was originally created as a blogging platform. That is what posts are generally used for. They are displayed on the blog in reverse chronological order, so that the latest post is displayed … [Read more...]
3 Ways to Prepare for Mobile Holiday Shopping
In a recent blog post, Google predicted that mobile search will be bigger than ever this holiday season. That’s not surprising, since more people have smart phones than ever before and they know how to use them. So with holiday season just weeks away, the question is, have you prepared your online presence for the mobile world? If not, there are a few things you can do to get prepared … [Read more...]
WordPress Permalinks
A common question we get from WordPress users is about permalinks. What are they? What should they be set to? Although WordPress permalinks are a very simple thing to setup, they can make a huge difference in how well your site ranks in the search engines.What are Permalinks?WordPress permalinks are the permanent URLs of your blog posts and pages of your site. WordPress is a database … [Read more...]
Is Your Website Ready For Mobile?
With the rise of mobile devices, it won’t be long before the majority of internet searches will be done from mobile devices. So this means more of the traffic to your website is going to be from mobile devices, such as smartphones and tablets. That means it’s important to have a site that functions well on these devices.There are three main approaches to mobile website design. Which approach … [Read more...]
Pandas and Penguins
In the Search Engine Optimization world, this year has seen some dramatic changes. Just like last year, the year before, and the year before that. The almighty Google has made some pretty substantial changes to their search algorithm, known as Panda and Penguin updates. But this is nothing new. They are always making changes in order to make their search results more relevant and keep the spam … [Read more...]
