Effective, intelligent hiring is important in all industries. Poor hiring choices negatively affect your company’s reputation and profitability level. Still, many painting companies are struggling to hire qualified employees today.
This article describes how to use your painting contractor website to connect with, pre-screen, and ultimately hire quality employees who will benefit your company in the long run.
We’re hiring page
If your website doesn’t already have a “We’re Hiring” page, or something similar, then consider adding one. You can also add a clickable header or footer message on one or all other pages of your website stating your need for quality employees. Be sure to include pics of your happy team on your hiring page. You want to entice prospective members and promote a sense of family within the company.
Easy online application
Most website builders have various templates you can utilize to capture information from prospective customers, or in this case, employees. The fields are customizable so you can ask for information that’s directly relevant to your needs.
Customizing your online application form helps to weed out undesirable candidates; and to know which candidates to schedule phone, video, or face-to-face interviews with.
Share on social media
The power of social media is undeniable. Platforms like Instagram, Facebook, and LinkedIn can be true allies for the painting contractor. Share your website and the fact that you’re actively seeking quality painters and helpers on every social network you have an account on. And ask your family and friends to share it as well.
Use paid Facebook/Instagram ads
Paid advertising on Facebook and Instagram is quite affordable, and ads can be customized to attract specific types of candidates. Your ads can also automatically weed out undesirable candidates, as long as you’re quite specific as to what you are NOT willing to accept.
Be clear and concise in your ad wording. There’s no need to waste your time or the time of others with ambiguity.
Very targeted Google Ads campaigns
Google Adwords campaigns can be very effective for finding quality painters for your painting company. You can specify geographic radii and customize your wording to attract the kind of employees you’re looking for. This option can be helpful even for small painting companies with limited advertising budgets.
Hiring painters in a Covid-19 world
Many painting companies are having tough times finding quality employees. COVID has taught us all many lessons and will continue to. Unemployment is still high in some regions, and hiring high-quality team members can be a real challenge right now.
However, you should not hire any candidate simply to have a body on the job site. Poor employees reflect badly on you, the painting company owner. Your customers want you to send them skilled, courteous, respectful painters.
You need to take your time and cull out poor applicants. Your customers would rather see you short-staffed than see undesirable “painters” working on their projects.
So, when screening potential painters for your team, pay attention to:
- Their capacity to be punctual and professional
- Their character, not just their level of painting skills
- Their desire for a long-term commitment, not just to make some quick cash
And of course, there are still some traditional considerations that need attention before hiring a new employee for your painting company. Does the applicant have reliable transportation? Drug or alcohol problems? A serious criminal history? You need to know.
Final thoughts about using your painting contractor website to hire employees
It’s a tough world, right now. People’s lives have been turned upside down and they are now unsure about things they always took for granted.
Still, you cannot sacrifice the quality of the team members you select for your painting company.
In the long run (which is what matters), you’ll do much better to be meticulous about your hiring process. If used correctly, your website can be a strong tool for finding qualified, skilled painters to join your team.