WordPress Permalinks

A common question we get from WordPress users is about permalinks. What are they? What should they be set to? Although WordPress permalinks are a very simple thing to setup, they can make a huge difference in how well your site ranks in the search engines. What are Permalinks? WordPress …

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Is Your Website Ready For Mobile?

With the rise of mobile devices, it won’t be long before the majority of internet searches will be done from mobile devices. So this means more of the traffic to your website is going to be from mobile devices, such as smartphones and tablets. That means it’s important to have …

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Pandas and Penguins

In the Search Engine Optimization world, this year has seen some dramatic changes. Just like last year, the year before, and the year before that. The almighty Google has made some pretty substantial changes to their search algorithm, known as Panda and Penguin updates. But this is nothing new. They …

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How to Sell Without Being a Salesman

Early in my career I thought that I would never be in sales. I thought I didn’t have the right personality for the job because I’m a total introvert. Years ago, I worked for a small software company. I was the most knowledgeable about how the software worked, so management …

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3 Ways to Increase Your Conversion Rate

You might think that when we build these amazing websites for our clients, that our primary goal is to create something beautiful. That’s not the case. That is our secondary goal. The primary goal is conversion. By conversion, we mean turning as many visitors to the site into buyers. There …

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Google Reviews Disappearing

A lot of businesses lately have reported issues with their reviews on Google+ Local disappearing. This is because Google has again changed the algorithms to try to catch review spam. Unfortunately, some legitimate reviews are going to be caught in this filter. How can you prevent this from happening to …

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Help With Google Analytics

Many of our clients ask me for help with Google Analytics. They hear that they should be using it, but when they try, they are overwhelmed by information overload. They don’t know where to begin. Although Google Analytics can provide some very seriously detailed information that only a geek like …

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Viral Video Marketing at It’s Finest!

Just a quick post this week. I wanted to show you an example of viral video marketing at it’s finest. This video at the time of this posting has almost 6 million views! I’m pretty sure almost no one had ever heard of dollarshaveclub.com before this video went viral. But …

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No Summer Vacation for Online Marketing

I can’t believe it’s August already. This year is really flying! Here in Southwest Florida, aside from being hot and humid, it’s also a slow time for many businesses. If you’re a seasonal business that depends on the flood of snow birds that our local economy thrives on each winter, …

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Your Browser is Old, Slow, and Will Probably Give You a Virus

Today’s post is about a very emotional subject to me. There is something that a majority of people do, and probably don’t think anything of it, but makes my life really difficult and frustrates me to no end. It’s very possible that you do this and don’t even realize that …

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Local Search Marketing on YouTube

I had a discussion with some friends about how to market their businesses on YouTube, and it prompted me to write a post about it. YouTube can be an extremely effective local search marketing tool, and many people have heard they should be using it to market their business. But …

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Your Business: Do You Need an App for That?

In the world of online marketing, whenever the next big thing comes out, often times you hear that you have to jump on that bandwagon if you want your business to succeed. We’ve heard that every business needs to be on Facebook and Twitter. But the fact is, that there …

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