As competing for user attention with content and social media marketing gets more challenging, keeping up with the latest trends is essential for achieving ROI on your campaigns. According to a recent survey of 344 social media managers, almost 80% of businesses use social media to post original content. Yet, just a little over half (52%) say that they achieve revenue growth through their … [Read more...]
Is Your Content Not Performing? Here’s 5 Things That Could Be the Problem
Content marketing has gotten bigger than ever, but not every business is reaping the benefits. When looking at their targeted marketing metrics, many are finding that their content marketing efforts fail to make the needle move. According to a recent survey, 89% of B2C companies and 93% of B2B companies say that in 2017 their content marketing campaigns performed better or the same as in 2016. … [Read more...]
The Blogging Guide Every Start-Up Needs
Why start a business blog? What elements does your blog need to be effective? How can you capitalize most effectively on the marketing opportunities a blog creates? We’ll answer all of these questions in our relatively brief but comprehensive content marketing and business blogging guide for start-ups below. You’ll learn some of the most important markers of quality for an effective blog, how … [Read more...]
How to Remove Negative Reviews
You’ve worked incredibly hard to build your business. You’ve invested years of time, blood, sweat, and tears to make your business a success. You’ve built a client base of raving fans who love doing business with you. You’ve begun to see the fruits of your labor. Then it happens. You get a bad review online. It’s out there for everyone to see and it’s hurting your reputation. How could this … [Read more...]
How to Sell Without Being a Salesman
Early in my career I thought that I would never be in sales. I thought I didn’t have the right personality for the job because I’m a total introvert. Years ago, I worked for a small software company. I was the most knowledgeable about how the software worked, so management gave me the task of demoing the software to prospective customers. I would give a quick demo and answer their questions … [Read more...]
Viral Video Marketing at It’s Finest!
Just a quick post this week. I wanted to show you an example of viral video marketing at it's finest. This video at the time of this posting has almost 6 million views! I'm pretty sure almost no one had ever heard of dollarshaveclub.com before this video went viral. But what about this video is so great? It's certainly not a big budget production. What makes it so great is that it's … [Read more...]
Local Search Marketing on YouTube
I had a discussion with some friends about how to market their businesses on YouTube, and it prompted me to write a post about it. YouTube can be an extremely effective local search marketing tool, and many people have heard they should be using it to market their business. But most people that I know aren’t doing it. I think there are a few reasons for this. A big reason many businesses don’t … [Read more...]
Pinterest for Online Local Business Marketing
Internet marketers everywhere are all talking about Pinterest these days. For those that don’t know about Pinterest, it’s a social networking site where you “pin” images and videos on web pages and they are saved to virtual pin boards that others can see and comment and re-pin themselves. Although Pinterest has been a huge hit among women sharing recipes and craft ideas, it has developed into a … [Read more...]
Official Facebook WordPress Plugin
Facebook has finally come out with an “Official” plugin for the popular blogging and content management system, WordPress. Is this something to get excited about? Is it a must have for your WordPress site or blog? That depends. There are a few really nice features about this plugin, but many of the features have already been done by other third-party plugins, which most people are already … [Read more...]
How to Use Facebook for Local Search Marketing
Facebook is easily considered to be the number one target for social media marketing for businesses of all sizes. But how do you really target a local audience using Facebook? Here are a few ideas. Optimize Your Facebook Page If you haven’t yet created your business page, you can create one here. Just be sure to set it up as a local business. If you already have a business page, check to make … [Read more...]